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Quick-Tips for Effective Job Announcements

Monday, July 15, 2002
Heads Of Executive Departments And Agencies
Quick-Tips for Effective Job Announcements

Quick-Tips for Effective Job Announcements

  • Use Instructional Language. Guide the candidate using familiar step-by-step language like this:

      "To apply for this position, you must have the following qualifications"

  • Use Rhetorical Questions. These are as familiar and engaging as Q&A's, but don't require an answer:

      "Do you have the right background to apply for this position? To find out, see if you have the following"

  • Highlight the Value of the Job. Accentuate what the position brings to co-workers, the agency, or the nation:

      "Your duties in this position are to help the office function more smoothly by taking on these responsibilities - among others"

  • Use Familiar Language. Make candidates feel that they belong. For instance, use language like:

      "You should address job-related competencies or Knowledge, Skills, and Abilities, on a separate sheet of paper."

  • Use White Space and Bullets. Candidates find densely formatted text difficult and unfriendly. Use white space and bullets, for example:

      Are you:

      • A 30 percent compensable veteran;
      • Eligible for a Veterans' Readjustment Appointment (VRA); or
      • Severely handicapped?

      If so, we may be able to consider you for special hiring authority.

  • Use Interesting Headers. Make sure headers guide the candidate to what they most need to know. Say:

      How to Apply for this Position or How Can I Apply for this Position?

  • Put Results Where the Candidate Can See Them. Focus on the beginning of a line or bullet:

      Assure a smooth workflow by receiving, recording, sorting, collecting, mailing, and distributing incoming and outgoing work

  • Speak Directly to the Reader. Use the second person "you" or imperative. For instance:

      Provide a copy of your college transcript when applying...

  • Use Effective Structure. Emphasize the most important information in the first paragraph and provide the least important information in the middle.

  • Provide Complete Information. Either provide specifics or tell candidates where to find additional information.